Ways Graphic Design Benefits Your Small Business

Posted on Oct 12th, 2022.

If you are a new business owner, I welcome you to the world of graphic design! Graphic design is more than just a pretty face; it effectively communicates with your audience and persuades them to take action. It’s quite the superhero!

We come across graphic design everyday through billboards, flyers, brochures, social media ads, packaging, websites and signage. Visual communication is an important and heavily-relied-upon component in marketing your business. Let’s explore 10 ways graphic design can benefit your small business.

1. Boosts brand awareness and name recognition

Nike, one of the most well known brands in the world, frequently demonstrates the power of well-executed graphic design.

By communicating effectively with your audience, graphic design boosts brand awareness and name recognition. Strong visuals grab the attention of your audience, are memorable and stand out against the competition. This article on Canva asks, “Have you ever discussed a product or brand and said something along the lines of “I can’t remember the name of it but I can picture it”? Often, we will remember some element of the material used in packaging or the colouring of the website, some sort of visual cue that we base our memories and experience off.”

Everything from logo design to flyers and brochures will reinforce your brand and entice your audience to take action. Read up on tips for hiring a graphic designer for your brand here.

2. Saves time and money in the long run

Bad graphic design cost your business money in the long run.

What good is an event flyer if it is so cluttered and poorly designed that the reader gives up before they can find the details they need, like the date, time and place? Save time and money by investing in a vetted and professional graphic designer from the start. Poorly designed visual pieces will not only steer customers away from your business, they will cost you money in the long run when you have to fix or redo them. Well-executed, timeless graphic design is a must for an ever-changing and evolving online world.

Apple is an example of a company with a very distinct and memorable graphic design style.

3. Builds your brand’s visual identity

A brand’s visual identity consists of colors, fonts, logos, graphic elements and styled photographs. Why does your brand need a visual identity? Your audience needs to be able to recognize your brand and see consistency. This translates into a memorable and trusted brand in the eyes of your audience.

4. Boosts employee morale, pride and productivity

Believe it or not, graphic design can boost employee morale, pride and productivity by creating a trusted and professional brand. Employees are more likely to invest themselves in something they can get behind and believe in, and the same goes for your customers. If your employees believe in your business, then customers will too.

5. Makes you stand out from the competition

A company with memorable and attractive graphic design will stand out from competitors with dull or poorly executed graphics.

Graphic designers are trained to research your competitors’ visual presence to see what is already out there. If your biggest competitor has a dull, bland color scheme, your graphic designer will opt for bright and eye-catching colors to make you stand out. If your entire industry utilizes blue logos due to color psychology, the designer may opt for a different tone, tint or shade, or another color altogether that can stand out and still align with that psychology.

Author Stephen Bradley states, “Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better. All else being equal, we prefer beautiful things, and we believe beautiful things function better. As in nature, function can follow form.”

6. Reinforces professionalism

Investing in professional graphic design sends a message that you are a business to be taken seriously. Would you make a serious purchase from a business that had chaotic, pixelated or sloppy advertising? Probably not. Design Hill states, “A logo design that looks aesthetically great speaks volumes about its company’s ways of doing business. A strategically designed logo gives the impression that the company runs its daily affairs of business in a professional manner. That counts a lot for ensuring the growth of a business.”

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