SEO Optimization: Expectations versus Reality

SEO Optimization is one of the most important aspects of digital marketing. It makes sure that a website ranks high in search engine results for a given keyword. SEO optimization is not just about keywords and meta descriptions anymore, it has become more complex with the introduction of Artificial Intelligence (AI) and machine learning. Three main factors are considered while optimizing a website: keyword strategy, machine learning technology and content marketing. Keyword strategy includes primary and secondary keywords. The primary keywords should be focused on the website's domain name, while the secondary terms vary from site to site. The second is machine learning which automatically adapts SEO strategies based on user behavior and search engine trends. The third is content marketing which is the creation and distribution of unique, valuable, and relevant content to attract and retain a customer base. Although search engine optimization plays a role in content marketing, sometimes it's difficult to measure the success of your efforts. Lost in all this talk about SEO being dead is that there are three types of "SEO" methods: on-page (aka writing better copy), off-page (improving links or backlinks) or combinations thereof. It also takes into consideration past performance of a website, other websites in its niche, organic search, and more to optimize for success. Google also includes other features like "nearby searches," which automatically detects when a web user is nearby and provides local results of relevant businesses in a given area, or allows visitors to find local attractions. Google has also expanded its search capabilities into other areas like travel with the expansion of location-based services that include Google Maps and Street View. One of the tools that Google utilizes in their SEO strategy is called "Panda," which was launched in 2011.The purpose of this algorithm is to detect and remove content which contains spam, duplicates, and low-quality content from search results. It also aims to improve relevance of the results for users by identifying pages with quality content and re-ranking them higher in the search engine results page. ."We're excited to help publishers find more people who will read their content," Google's Amit Singhal said in a blog post. The search giant has built a new algorithm that takes into account the amount of content on a page to determine how relevant it is. The algorithm also seeks to improve the relevance of the results for users by identifying pages with quality content and re-ranking them higher in the search engine results page. "We're excited to help publishers find more people who will read their content," Google's Amit Singhal said in a blog post. If you're familiar with SEO, you probably know that the algorithm is constantly being tweaked - according to Singhal, the changes are intended to make Google Search "more useful and relevant for users." The company says they will continue to tweak and improve the algorithm. The decision has been met with mixed reactions from publishers. Some say it's a long overdue move, while others say it is too soon for search engines to favor content quality over quantity. What can we expect?- AI will not be able to optimize your website for all keywords. Google is constantly changing what it puts into search results. As a result, AI may have difficulty ranking your website well in some circumstances and not others. A human person would be best positioned to rank your website with AdWords or SEO services in those cases.

What are the expectations vs reality of SEO optimization?

Expectations: - AI will be able to optimize your website for all keywords - AI will be able to understand your content and rank higher than humans in search engine results - AI will be able to return top ranking results on Google within 2 hours - No need for content analysis, no matter how complex your content is , no need for content editing

- AI will generate new content on a daily basis

- AI cannot understand the content of your content

Reality:

- AI can't understand context and meaning as well as humans can, so it will not be able to optimize your site for all keywords

- AI can't understand context and meaning well enough to rank higher than humans in search engine results

- In general, AI will help you with keyword research, content creation, and social media marketing

- The best way to rank high on search engine results is still by optimizing your content like a human would. Hire someone to edit your content for you. "If people don't trust the information they're looking at, it doesn't matter what's written on the page." – John Battelle , co-founder of Wired. com

- Supervised learning may not be enough for your site due to its complexity of content and the amount of data needed